A Step-by-Step Guide to Top SERPs on Google
When doing SERP analysis, look at everything that Google displays on the results page this includes things like ads, featured snippets, maps, image results, news results and People Also Ask boxes.
These features can all impact your search engine optimization they might distract people from clicking on your organic blue links and they might steal traffic.
Boosts your online presence with expert Jetrank’s organic seo services providing a step-by-step guide to secure top SERPs on Google.
Keyword Research
One of the first steps in any SEO process is keyword research this allows you to determine which keywords your audience cares about and also gives you a good idea of how popular those keywords are (measured by monthly search volume).
When performing keyword research its helpful to start by brainstorming potential search terms that people would use in order to find your product or service. You can do this by asking your sales and customer-facing team what types of questions they’re often asked, or by typing a few words into a search engine like Google.
From there, it’s important to look at the current SERPs for those keywords and see what type of content Google is providing. This can help you identify which keywords might be more difficult to rank for as the results may include heavy sources that you’ll have trouble competing with (like Forbes and The Mayo Clinic). Keywords should be bucketed into topics so they’re easier to prioritize and optimize for.
Competition Analysis
When performed properly, competitor analysis can help you unlock the full potential of SERP features. This can include Featured Snippets, Knowledge Panels, and even a Video Carousel.
To get started, identify competitors with a similar business model and product offerings. You should also focus on keywords with a realistic shot at ranking highly and generating traffic. Picking the most popular keywords can be tempting, but they’re usually too competitive.
Once you’ve compiled a list of competitors, start conducting research using online tools like Ahrefs and Surfer to examine their websites and obtain crucial SEO information. You’ll want to know what content and marketing strategies your competition is implementing, as well as any other important information you can gather about them. Keep all of your findings in a spreadsheet to make it easier to analyze them later on.
On-Page Optimization
On-page optimization involves analyzing your own pages and improving them to provide a higher quality experience for Google search bots. It also involves borrowing ideas from competitors, so that you can improve the SEO of your pages faster.
The best way to optimize a page is to focus on keywords and make sure that they are included in your content. However, this does not mean repeating keywords over and over, which is called keyword stuffing, and can actually harm your rankings.
Optimizing titles is also important, as these are displayed on the SERP in the snippet that appears underneath the search query. Title tags should be clear and relevant to the query, and should not exceed 60 characters. Lastly, adding internal links is an effective way to boost your site’s SEO and drive more traffic from organic searches. This can be done using a tool such as SE Ranking’s Link Whisper. This will help you quickly identify and fix your SEO errors, as well as identify opportunities for new links.
Link Building
There is no one-size-fits-all approach to link building, and achieving top SERPs requires an array of techniques and best practices. However, you can take advantage of tools and resources that can help you learn more about the different strategies involved in this process.
For example, focusing on link building strategies that support your brand’s visibility and online authority will improve your business’s credibility and boost website traffic. Additionally, leveraging white-hat link building tactics and keeping up with Google’s best practices will ensure your success with search engines.
In addition, you can also aim to win SERP features like rich snippets and knowledge panels that give your page more space on the SERP and help potential visitors find your site. This can be accomplished by targeting keywords that align with your target audience’s search intent, optimizing existing content, and adding relevant Schema markup to your site.